Marketing Quiz

Test Your Marketing Know How

1. Creativity is key in marketing success... True or False?
2. Less is better...people are too busy these days... True or False?
3. It always boils down to price in the end...True or False?
4. "Branding" is key to successful marketing...True or False?

Everything is false!

1. Creativity is not a key to successful marketing. We are hit with beautiful creative
promotions everyday and they no longer make an impact. What makes the
difference is saying the RIGHT thing to the RIGHT person.

2. Less is never better. When a person is parting with their money, they'll take the
time to make a good decision. Making sure the RIGHT person is educated about
your product or service so they can make the RIGHT decision is what marketing
is all about.

3. Price is only a measurement for an uneducated prospect. It is not about price
but about value -- not the same thing. People will always research and choose
the best deal -- and rarely is it the lowest price.

4. Branding is for major players with big budgets. For the vast majority of
businesses, action oriented advertising and promotion is much better provided it
is the RIGHT message for the RIGHT audience. That is why multi-media
promotions have such success these days.

As consumers, we are totally overwhelmed by marketing solicitations. We are so
heavily solicited that we have all learned how to just "tune it out." Q2 uses that
knowledge to your advantage to communicate the RIGHT message to the RIGHT
people for the RIGHT results.

For more information on how Q2 can turn your marketing dollars into
marketing results that sizzle ... contact us at 1.800.622.4169 today!